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Sunday, April 5, 2009

Understanding Online Surveys

Introduction
Online surveys are common ways of offering feedback to companies. Occasionally, you'll receive rewards for offering your personal opinion about products or services. Major corporations sometimes use online surveys to find out what customers are looking for. The gathered information is then used to create a brand new idea.

How Does an Online Survey Work?

Online surveys are generally designed to find out about the habits, needs or desires of individuals, who are used to represent a larger population of people. This may include shopping or spending habits, information about the products they use or the television shows they watch. In offering surveys that can be completed online, a wider range of people can be accessed in a shorter amount of time. Sometimes, there will be screening questions for a potential respondent to answer, which will allow whomever has designed the survey to ensure that they are getting an accurate representation of the groups of people they are seeking information about.

Demographics are often important, so some surveys may be targeted to people based upon age, race, location or sex. In addition, some may target parents, individuals who perform activities such as grocery shopping or perhaps those who like to play video games; some may be constructed to evaluate service or business for a particular institution.

How Do I Participate?

The number of respondents needed will be determined, and the survey will be advertised in an effort to screen people in or out. Some may be advertised via banner ads. There are also websites on which people sign up to complete surveys, often in exchange for some type of reward. Once a person has been qualified to complete a survey, he is asked a series of questions varying in length. A computer program generates the questions, which sometimes are based upon the answers that are given. The program is often able to determine if an individual can provide further information based upon certain screening questions. Many of the questions will allow the respondent reply "yes" or "no" or give multiple choices for a person to choose from. Some will require you to rate items on a given scale

Analysis

Once the specified number of a particular survey has been completed, the creators or the business are then able to analyze the data. Most survey software does this automatically and provides the creator of the survey with charts, graphs, spreadsheet or database information that concisely analyzes survey results. This information may help a company come up with different ways of offering a service or may help them in marketing their products. It may help to determine what people do and don't like about certain products. It may give a representation of how people feel about certain services or may provide enough information about a group of people so that businesses know whether or not certain new products or services might appeal to them. Online surveys are an effective and convenient way of reaching a large amount of individuals in order to obtain important information. In addition, it gives consumers a voice in the products and services that are offered to them.

Function and Means of Income

Online surveys are mostly used by companies to gather information from current or prospective customers. They help companies find out about a customer's needs, preferences, or opinions. Online surveys are useful tools for offering customer’s feedback to many businesses and get paid as these services are rendered to the various companies. On a smaller scale, online surveys can also be used by website owners, where visitors offer their opinions about their likes and dislikes of the website.

Types

Some companies pay cash or offer prizes to consumers for their feedback regarding services or products. Most of these online surveys don't pay enough to get rich, but you'll occasionally receive enough for spending money. Other online surveys do not pay at all, and will ask for your opinion only. You'll answer the questions presented to you either immediately after or before you acquire the service or product.

Considerations

Although online surveys provide important information to many companies, they won't pay you a fortune for your opinions. Most online surveys do not pay you anything for your feedback. Shopping on multiple websites, you'll most likely encounter a survey request. Provide the company with a few short answers and that's it. You won't receive a reward beyond a "Thank You" for taking the time to respond. Usually, online surveys are presented only for gathering information with no rewards.

Warning

One of the biggest mistakes you can make when answering online surveys is to think it can substitute your full time job. Although you may periodically get lucky, most of these online surveys are just for fun. Be careful when providing your personal information on unfamiliar websites or pop-ups. Some phishing scams are camouflaged as online surveys. Once you've entered your personal information, it will give someone else unauthorized access.


2 comments:

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